Wednesday, February 26, 2014

The Ultimate Comfort: Why We LOVE !iT Jeans' New Corset Denim!

After listening to various women discuss the issues we face with our butt after a certain age (a.k.a the "Flat Long Butt") I couldn't help but ponder about this deep issue.
 I told them that "Flat Long Butt" is not so much a condition that some women pick up – butts don’t elongate, it’s actually all about the jeans you wear. It's a symptom completely avoidable by educating oneself on how to outfit one’s butt.
Immediately, relief washes over their faces. Just the possibility that it could be avoided lifts a burden off of their shoulders. But then, doubt. Could it possibly be that simple?
Here's where Corset Denim comes into play! 
!iT Jeans utilizes the latest denim technology to produce a perfect fit for a women's body. After trying these two pairs on I was immediately sold with the comfort. The mid-rise fit takes years off your figure, flattens your midriff, and the pocket placement strategically prevents that dreaded "Long Butt" look. 

!iT Jeans Lauren Corset Stretch Skinny Stilleto - Pure - $129

These "Ponte Easy Skinny's" have a 9" front rise and 13 1/2" back rise allowing for a comfortable fit without the dreaded back gap when you sit. The stretch aspect allows easy movement while maintaining your shape without bagging!


!iT Jeans Taylor Mid Rise Skinny Ankle Corset w/ Tears - Dark Ocean - $131

The Taylor has a front rise of 9 3/4" and a back rise of 13 1/2." The easy skinny ankle is a 28" inseam which means no hemming for shorter heights (woo!) and a cute length to wear with heels for taller women! 

Posted by Shruti.

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