Avid shoppers have come to rely on Girl Friday to indulge their shopping fantasies. The warm and inviting environment is filled with delectable pieces that are hard to pass up. Celebrities including Courteney Cox Arquette, Rachel McAdams and Sarah Polley have been known to comb the racks at Girl Friday, looking for the perfect piece.
Owner/ Designer Rebecca Nixon opened the doors to her adorable College Street store, in the heart of Toronto's Little Italy in March 2002. Fuelled by the success of Girl Friday College Street, Nixon opened Girl Friday Queen Street in March 2004. Nixon carefully selects different merchandise for each location, which encourages her loyal clientele to shop at both locations.
Every item in Girl Friday is handpicked by Nixon, who scrutinizes each piece when buying and designing for each season. Both stores carry a selection of "must-haves" from a revolving showcase of labels such as Dish (Vancouver), Soia & Kyo (Montreal), Yoga Jeans (Montreal) and Free People (New York). Value and style are the cornerstones to the Girl Friday vision. The stores are stocked with pieces from a variety of price points, which allows shoppers even on the tightest budget an offering of new looks. As items fly out of the doors each day, new merchandise arrives weekly.
Designer Rebecca Nixon also stocks the stores with her very popular in-house label carrying the Girl Friday name. Girl Friday fans flock to the store for the label's impeccably fitting dresses, perfect for all occasions. Feminine, but never fussy, Girl Friday dresses flatter a variety of figure types. Clean lines and timeless silhouettes, the Girl Friday look never goes out of style, and Girl Friday pieces become favourite pieces in a fashionable-girl's wardrobe. Girl Friday's signature collection is now available in boutiques across Canada and the United States.
Girl Friday has a strong sense of corporate responsibility and community involvement and is proud to be involved with such charities as Windfall Clothing Service, The Corsage Project, and Fashion Cares.